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ABOUT
Designed and crafted in New York City, NOT is an independent designer fashion brand founded by Jenny Lai, inspired by dressing as performance.
Jenny grew up playing classical music, dancing, and acting. When she received her first sewing machine at age 12, she saw that dressing was another kind of performance- silent, intuitive, and one acted out everyday. Through her designs, she aims to inspire playfulness, individual expression, and confidence.
She is also passionate about designing custom performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.
THOUGHTFUL PRODUCTION
All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.
Blog
Elena Vazintaris is a Chilean-Greek choreographer, movement director, and filmmaker who stars in our Mini Jacket Capsule campaign. Read our conversation here.
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Exploring Tradition and Innovation at the Osaka World Expo
Discover how tradition and innovation intertwine at the Osaka World Expo. Join me as I explore stunning pavilions and reconnect with artists in Kyoto.
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NOT Goes to the World Expo
NOT designer Jenny Lai is invited to speak about the 'Power of Design to Create New Traditions' at the World Expo in Osaka, Japan.
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