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ABOUT
Designed and produced in New York City, NOT is an independent designer fashion brand founded by Jenny Lai, inspired by dressing as performance.
Jenny grew up playing classical music, dancing, and acting. When she received her first sewing machine at age 12, she saw that dressing was another kind of performance- silent, intuitive, and one acted out everyday. Through her designs, she aims to inspire playfulness, individual expression, and confidence.
She is also passionate about designing custom performance-wear for musicians and dancers pushing the boundaries of interdisciplinary performance.
THOUGHTFUL PRODUCTION
All collections are designed at our Upper West Side Studio in New York City. We seek out remnant fabrics when possible, resulting in unique finds and flexibility to customize. Every garment is cut in-house for production. We partner with exceptional tailors and manufacturers in the Garment District for our made-to-order and small quantity runs.
Blog
A few of the exceptional books that spoke to me, the connections I found between their pages, and the journey it took me on.
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Moments from After Arts Black Tie Salon
Walk through After Art's Black Tie Salon with us, and check out all of the NOT styles modeled that evening!
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Sept 25 After Arts Black Tie Salon
An evening of music and fashion with guest speaker, designer Jenny Lai, and musical performances, for After Arts.
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