New Product
Inspired by GQ's recent 25 reasons to share a wardrobe, here is our own edition! These gender-neutral styles in simple silhouettes will have you sharing with your bf/gf/sibling/friend/spouse in no ...
Read more
Customers' coloring pages for 'Strut with Pup'
An ongoing collection of customers' coloring pages from NOT's 'Strut with Pup' Fashion Coloring Book.
Read more
Strut with Pup Coloring Book Contest
We are so so excited to launch the preorder for NOT x Icy Tan's fashion coloring book 'Strut with Pup'! Win the book with our coloring book contest.
Read more
Styling the Bump
"Maternity clothing is often very comfortable but predictable and time-limited! These NOT designs are whimsical and beautiful. Some can even be optical illusions!"
Read more
Fashion vlogger Bliss Foster reviews NOT menswear
Fashion vlogger Bliss Foster reviews NOT's menswear collection in a new video.
Read more
Behind the Design
Introducing our new mens suit with hand-beaded edges.
Read more
The Workwear Edit: Styling Tips
NOT's Tips for Reimagined Workwear.
Read more
Fashion vlogger Bliss Foster reviews designer brand NOT
Fashion vlogger Bliss Foster reviews our brand, NOT, as one of the sleeper hits of designer clothes.
Read more
Preorder Begins for NOT's Zipper Shirt
Preorder NOT's Zipper Shirt exclusively on Kickstarter starting today.
Read more
NOT launches our Mobile App!
Launch of our new fashion app #notonthestreets!
Read more
NOT AW17 Market
NOT AW17 Collection Market dates and locations.
Read more